I write email sequences and Facebook ads that turn cold audiences into paying customers, and keep them coming back.
Hey, I'm Lynn 👋
I'm a freelance copywriter based in Ho Chi Minh City with a growing passion for email marketing, customer psychology, and conversion-focused copy.
Although I'm still early in my copywriting journey, I bring strong research skills, a fast-learning mindset, and a genuine curiosity about what makes people click, buy, and engage. I enjoy diving into new industries, understanding audiences, and finding the right message for each brand.
I've written email campaigns, promotional emails, Facebook ads, and UGC scripts, always focusing on clear messaging and meaningful customer action.
Beyond writing, I'm comfortable working with tools commonly used by agencies and marketing teams, including ConvertKit, Google Workspace, ChatGPT, and AI-powered research tools.
I've also spent considerable time studying Klaviyo and email marketing best practices, including customer segmentation, automation flows, campaign strategy, and key performance metrics such as Open Rate, CTR, CTOR, and Conversion Rate. I'm a fast learner who adapts quickly to new platforms and enjoys collaborating with marketers, designers, and project managers to bring campaigns to life.
If you're looking for a reliable copywriter who's easy to work with, eager to learn, and committed to improving with every project, I'd love to connect.
Specialties
A nurture sequence that took new subscribers from curious to converted. Email 1 set brand voice and built instant trust; emails 2–4 used storytelling to address objections; email 5 drove the first purchase with a time-sensitive offer.
Three ad angles targeting the same cold audience with different hooks: pain-led, curiosity-led, and social proof-led. The pain-led variant outperformed the others by 2× in sign-up rate, later rolled out as the control.
A 3-email sequence to recover lost sales without sounding desperate. Each email used a different lever, gentle reminder, objection handling, and scarcity, while keeping the tone warm and human throughout.
Copy tailored to where users were in the funnel, awareness, consideration, and decision. Each stage had a distinct tone and CTA matched to the user's readiness to buy.
Lynn's email sequence pushed our open rate from 18% to 39% in a single month. What impressed me most was how she captured our brand voice from the very first draft, it sounded like us, not like a copywriter had been brought in.
The Facebook ad copy Lynn wrote outperformed everything our in-house team had tested. She always brings multiple angles and backs every decision with solid reasoning. We cut ad spend by 30% while keeping the same revenue.
We hired Lynn to write our entire onboarding email flow. The quality was exceptional and she delivered ahead of schedule. Our trial-to-paid conversion rate went up 22% in the following quarter.
Working with Lynn was a pleasure from start to finish. She asked the right questions upfront, understood our audience quickly, and delivered copy that felt genuinely tailored, not templated. Our click-through rates doubled.
Got a campaign that needs copy? I'd love to hear about it. I typically respond within 24 hours.